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Weekend Language: Presenting with More Stories and Less PowerPoint, by Dave Yewman
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About the Author
ANDY CRAIG Andy teaches executives to talk more on the weekdays like they do on the weekends — when they are at their best as storytellers — and has hundreds of successful sessions to prove it. He also talks regularly to sales organizations and various associations about the power and importance of elevator speeches and meaningful presentations. Before co-founding Elevator Speech, Andy was general manager and senior vice president of the Weber Shandwick in Austin, and vice president at Fleishman-Hillard. He began his career as press secretary for the Office of the Missouri State Treasurer. DAVE YEWMAN A friend of Dave’s 11-year-old son Aaron asked, “What does your Dad do?†Aaron thought for a minute, then said, “He teaches people how not to say ‘um.’†That’s a pretty good elevator speech for a presentation coach. Dave likes to think there’s a bit more to presentation coaching than that — but it’s a great place to start. In the past 10+ years Dave’s coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between. Dave Yewman is a strategic communications expert with more than 15 years of experience. A former newspaper reporter and columnist, he speaks regularly to about how to use clear, concise, compelling language as a strategic weapon when dealing with reporters, employees, sales prospects, shareholders, and consumers.
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Product details
Paperback: 114 pages
Publisher: DASH Consulting Incorporated; 1 edition (December 1, 2013)
Language: English
ISBN-10: 0988595613
ISBN-13: 978-0988595613
Product Dimensions:
6 x 0.3 x 9 inches
Shipping Weight: 8 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
17 customer reviews
Amazon Best Sellers Rank:
#27,250 in Books (See Top 100 in Books)
This book was originally given to me in preparation for an online webinar I was to give back in May. Its premise is simple, and the techniques and advice in the book have already improved all of my presentations since. I've recommended the book to at least 5 people, and each one of them have passed the book on to others. I recently loaned my copy out to a friend giving a keynote next month. I missed it so much, I bought another copy on amazon.If you talk to people for a living, get this book. You won't regret it.
The book is short, present the ideas concisely and has the right amount of statistics and examples to illustrate the importance and value of the proposed approach. The guidelines and directions you find on this book will help you, as long you work enough, the prepare and deliver effective presentations. Recommendations are down-to-earth and credible. I definitely recommend this book.
Required reading for all communicators -- PR people, Social Media people, Content Marketing people, Presenters, Marketing people -- if you haven't read this great how to - you are missing out. Thank you Yewman and Craig for making it all so simple to understand (which I guess should not be a surprise)
It’s organized well. It follows the talk track of what the authors want to convey as their message. And it has good stories!
As long as this book exists - there is simply NO reason to present a boring power point presentation ever again. Andy & Dave are on a quest to save the world from death by power point. How? Stories! Their effectiveness comes from "shake up your thinking" humor, rockin' examples, and the simple reminder that we already have the capacity to tell compelling stories - on weekends away from work! The BIG takeaway for me? Get to the point quick and upfront. The rest of a speech is evidence. Get this book and rock your stage!
Fantastic Book!! Everyone in business should read this
Want to engage you audience? This book provides simple, yet demanding characteristics of great presenting that will keep your message connected to your audience.
Quality read for anyone looking to improve their presenting skills. I especially like the 'Presentation Plan' as a structure for thinking through what you are actually trying to say when presenting.
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